Hotel revenue management has gone far beyond pricing guest rooms using yield management programs. Resort managers in particular have learned that they can use revenue management principles and techniques to get the most profits from food and beverage, spas, pool and golf courses.
David Sangree, president of Hotel & Leisure Advisors LLC, said for example resorts with indoor and outdoor water parks are offering day passes to non-guests to drive revenue opportunities.
“They price their day passes on a daily basis depending upon hotel occupancy and potential demand from the local community,” he said.
