Let’s begin with a provocative question: “Has ‘Digital Transformation’ actually helped your guests?”
When looking at the Hospitality Industry’s technology landscape, we can easily see that it is highly fragmented. There are myriad solutions and providers popping up all the time, making it easy to lose oneself in a convoluted maze of systems and integrations as well as the reason we are looking to make a digital in the first place: improving efficiencies for the business, yes, but also for the guest.
