Adara, the leader in verified identity and permissioned data, reveals that the UK leads Europe in willingness to travel internationally. In a study of bookings, departures and searches from 10th November 2020 extending until early 2021, the data also shows that across Europe, travellers are either booking at the very last minute or far in advance as COVID-19 continues to create uncertainty.
This study reveals key insights into UK travellers’ booking and searching behaviours. The second lockdown announcement had a huge impact, as the UK took advantage of the period pre-lockdown to get where they wanted to be.
