While high-profile events like CES and SXSW often dominate the headlines, a thriving ecosystem of smaller, targeted events caters to specific audiences. These highly specialized gatherings attract attendees with their own particular requirements, customers, interests, and products.
The popularity of these niche events has been steadily increasing in recent years because they align with people’s growing desire for personalization and networking in a more intimate setting. Unlike mega-events, where attendees must navigate through a vast sea of content, smaller events offer hyper-personalization, catering to attendee preferences and resulting in higher engagement.
