I can say from experience, and with solid evidence, that ChatGPT will radically improve sales conversion and customer satisfaction, if implemented correctly.
How do I know?
In 2013 I got a call from the office of Ginni Rometty, then CEO of IBM. She asked if I could come to IBM and “teach IBM Watson about travel.” That led to me first learning about artificial intelligence and then evangelizing it for IBM.
Along the way I got to know the general manager of IBM Watson. When he left IBM (he was a serial entrepreneur), he decided to form several AI companies and asked me to co-found one in travel.
That led to Wayblazer, a company whose mission was to change the travel experience using AI.