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Concept Design: Crafting Distinctive Hotels Through Storytelling

March 29, 2021

Mention ‘hospitality concept design’ and the first words that come up in the minds of many is this: beautiful interior design. However, concept design in hospitality encompasses much more than that – from the story you are telling to the identity of the place; interior design is simply one of many parts in designing a hospitality concept. With a background in both hospitality and art, EHL alumnus Youri Sawerschel, Founder of Creative Supply, joined us in an EHL webinar, where he deep dived into the universe of designing a memorable and crowd-pleasing hospitality concept.

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