Today, Hilton (NYSE: HLT) has announced a franchise agreement with Munich Hotel Partners (MHP) to open Conrad Hamburg, set to become the first hotel in Germany to operate under Hilton’s luxury Conrad Hotels & Resorts brand. Located in the centre of Hamburg, the property will undergo an extensive refurbishment programme before opening under the Conrad brand in 2024 and joining 15 Conrad hotels currently trading or under development in EMEA.