As the world begins to reopen and rebuild following the devastation of COVID-19, it’s no secret that hospitality brands face a daunting journey back to the mountaintop. In fact, the hotel experience we knew three months ago may very well never look the same again, or at the very least for the next couple of years.
This is not to say that hotels don’t have the capacity to regain their previous stature, popularity and profitability. Quite the contrary, it simply requires us to get creative about ways to negate consumer fears and adjust our guest experiences to meet the needs of social distancing.
