Turning the page doesn’t always assure a better result. After the worst performing year on record, the hotel industry was ready for 2021, but resigned to the fact that a new year doesn’t mean things automatically get better. The harsh reality is a global pandemic that has ceased to fully recede.
Still, there is cause for optimism. Though travel remains stunted across the world, some regions are showing signs of sustained performance positivity. Include Asia-Pacific and the Middle East on that list.