In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations.
With Google’s recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let’s delve into what these changes mean and how hotels can navigate this transition effectively.
Google Hotel Ads commission-based models to sunset
The upcoming changes, slated to take effect on April 30, 2024, mark a significant shift away from commission-based bid strategies in Google Hotel Ads (GHA) campaigns.
