The Hospitality Industry Sentiment (HIS) survey is STR’s global quarterly study covering the experiences and expectations of travel and hotel industry professionals. With the first full year of the HIS survey in the books, several strong patterns have emerged – and a few surprises as well.
To take the pulse of the industry overall, we asked our global community of industry professionals to rate their general business confidence over the next three months (short-term), the next year (medium-term) and the next two years (long-term). Ratings for the long term in particular remain optimistic, with 51% of respondents indicating their confidence rate as an “8” or higher on a 10-point scale.
However, trending these results over our first year of the survey shows a slow, but steady decline in confidence ratings for each of the time spans.
