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Shoppable Hotels Are the New Showrooms

December 19, 2023

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In a world where most purchases can be made with the click of a button, the hospitality landscape is evolving to keep pace with a new era of consumer expectations in the form of shoppable hotels. These concepts present a convenient and mutually beneficial opportunity: Guests can easily buy products they enjoy during a stay, while brands can sell more effectively through experiential retail.

Captain Balfour

The McKinley Bungalows in Montauk on New York’s Long Island have been transformed into shoppable summer retreats by Studio Robert McKinley. Inspired by the Atlantic shoreline as well as Europe’s coastal towns, the bungalows feature a curation of home furnishings that are available for direct purchase.

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