In a connected world, it takes only a few seconds to pull up reviews of the hotel that they’re thinking about staying in.
With quick and easy access to a multitude of opinions, people can make an informed decision by reading reviews left by previous customers.
As consumers, this is a blessing.
For hotel commercial teams, it can present both challenges and opportunities. In the hospitality industry, we intuitively know that happy customers are good for business, even more so if these customers voice their positive opinions about your hotel online.
