A new study released today by MMGY Travel Intelligence examines technology’s growing impact on travel from two distinct perspectives: the traveler and the marketer. The comparative study, titled Emerging Technologies in Travel & Tourism, explores innovations such as artificial intelligence, virtual assistants and augmented reality through the lens of the travel industry.
“What’s fascinating to me is what we learned about the concerns travelers have about emerging technologies and how they will impact their travel experiences in the coming years,” said MMGY Travel Intelligence EVP Chris Davidson. “Having a clear understanding of these perspectives, concerns and potential barriers will be important for travel industry executives who expect to introduce new technologies successfully in the years ahead.”
