In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels. “Now we can really say the pandemic is over“, said Charuta Fadnis, vice president of the tourism market research company Phocuswright, on Monday at the opening of ITB Berlin, the World’s Largest Travel Trade Show. Norbert Fiebig, president of the German Travel Association (DRV), called for policymakers to financially support the industry’s eco-friendly transformation.