Running a hotel isn’t just about offering a comfortable stay. Behind the impeccable service and finely made beds, lies a strategic world driven by the goal of increasing bookings and offering top-tier services. The challenge? Balancing memorable guest experiences while ensuring the bottom line thrives. Many of us have the expertise to keep our establishments running smoothly, but the arena of hotel sales requires a blend of tradition and innovation. Booking is no longer just a factor of a good property at a great location. It’s a combination of positioning, brand value, price, past experience,accessibility, alternate options, ease of bookings and public opinion aka reviews.