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Rooms for Improvement: 3 Ways to Approach Hotel Sourcing in 2021

January 18, 2021

The crystal ball of 2021 is a little cloudier than many travel buyers would have hoped at the start of the year but with the vaccine rolling out and the hard slog mostly behind us, there’s reason to anticipate a major uptick from 2020 levels, when our industry was operating at about 20% of its usual volume. Exactly when and how much demand will return will partly depend on the success of vaccine programs and traveler’s willingness to hit the road.

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