The pandemic in 2020 affected the hospitality industry severely, as we have never seen before. The effects have been even greater than what we saw in 2001 and 2008. This mega event has shaken all our assumptions about traveling, managing hotels, and dealing with customers and hotel owners, management companies, lenders, banks, and team members.
On the other hand, 2021 is looking very promising – as soon the world will be vaccinated. The hospitality industry is all about smiling at the guests and knowing them well; we should not forget it. I am sure that in 2021 we will be able to smile again to our guests, and they will smile back to us without a mask.
