U.S. hotel average daily rate (ADR) reached an all-time weekly high, according to STR‘s latest data through 1 January.
26 December 2021 through 1 January 2022 (percentage change from pre-pandemic comparable*):
- Occupancy: 54.3% (+10.7%)
- Average daily rate (ADR): US$157.91 (+15.1%)
- Revenue per available room (RevPAR): US$85.74 (+27.4%)
Though the record-breaking ADR level was highlighted by luxury resorts, the Top 25 Markets reached almost US$200 in aggregate, led by Miami (US$455.31) and Oahu (US$411.47).
Also, among those Top 25 Markets, Norfolk/Virginia Beach recorded the largest occupancy increase over the pre-pandemic comparable (+25.3% to 49.4%).
