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The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty

August 24, 2020


As hoteliers continue their steep climb back from the greatest crisis in hospitality history, making sacrifices has been less of a strategy and more of a means for survival. Whether it’s laying off employees or fighting tooth and nail for every booking, thus far there simply hasn’t been another option.

Going forward in the recovery, however, I foresee sacrifices becoming more and more of a strategic decision and varying from one brand to another. And I don’t mean strategies like cutting rates, which will do the opposite of fostering long-term growth and market share.

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