Searching on Google, consumers expect to find the most reliable information without a second thought.
And the search giant continues to take steps to ensure that’s what its users experience, with its most recent changes announced in March — this time with part of its focus on addressing “low-quality, [artificial intelligence]-generated content that’s designed to attract clicks but that doesn’t add much original value,” Davis Thompson, spokesperson for Google, told PhocusWire.
While some travel industry players have found Google’s tweaks to be inconsequential, others said they’ve seen a traffic dip that could hurt business. Google’s ongoing tweaks keep site owners on their toes, said Mike Coletta, senior manager of research and innovation at Phocuswright.
