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Tru by Hilton Marks Milestone Growth With 200th Hotel

July 13, 2021


Tru by Hilton is marking its five-year anniversary with the opening of its milestone hotel. This feat represents the tremendous growth the brand has experienced since its record-breaking launch in 2016, adding nearly 100 hotels to its portfolio since the beginning of 2020, all in the midst of the global pandemic.

Tru was developed from the ground up using owner and consumer feedback–and the brand continues to attract owners and developers around the globe, many of whom are new to working with Hilton. Tru has grown its pipeline to nearly 270 hotels, and is now set to make its debut in the Caribbean and Latin America, with a new regional prototype and hotel developments in Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.

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