“Our job is to create jobs,” UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders as education, sustainability, and governance took centre stage at the Ministers’ Summit at the World Travel Market.
This consolidated platform for public and private sector leaders addresses tourism’s most pressing issues and sets the agenda for the years ahead. Held around the theme of ‘Rethinking Tourism’, the 16th Summit gathered Ministers and high-level delegates from 19 countries, alongside business leaders. Reflecting the heightened relevance of tourism for cross-cutting economic and social wellbeing, this year’s edition was the most successful to date.
