Travellers using artificial intelligence (AI) tools such as ChatGPT to plan their travel itineraries is set to boom, according to market research company Euromonitor International.
The massive increase can be narrowed down to convenience and 24/7 accessibility, says Caroline Bremner, Head of Travel and Tourism Research at Euromonitor International. Travellers can access AI tools from various devices, including smartphones and computers, at any time and from anywhere with an internet connection.
A resounding 97.8% of travel executives in the Euromonitor International’s Voice of the Industry: Travel Survey stated that AI would have an impact over the next five years.
