Location, location, location… and price
Time and time again, our consumer research reveals location is the most important factor when choosing an accommodation. In our July research, more than 80% of respondents who had recently undertaken or booked a trip said location was an important factor influencing their decision. This was an identical result compared with May 2022, which cements the importance of this aspect for consumers when weighing accommodation options, even with the context of growing inflationary pressures.
