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Vera Bradley Launches Boutique Hotel in Fort Wayne

July 14, 2021


Lifestyle brand Vera Bradley has launched its latest venture: a boutique hotel in Fort Wayne, Indiana. The Bradley, operated by Provenance Hotels, evokes Midwestern charm and a modern design sensibility across its 124 guestrooms and a range of public spaces, including two restaurants, a rooftop bar, and a rotating art gallery.

“With the launch of the Bradley, a long-time dream of mine is finally coming to life, and I couldn’t be more excited to welcome everyone to my hometown: the historic city of Fort Wayne,” says Vera Bradley cofounder Barbara Bradley Baekgaard, who also delivered the keynote address at the inaugural Women in Design awards ceremony in 2018.

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