How does one start a successful business? Any entrepreneur knows that there is no simple answer to this question. Bringing a product or service to market and building a brand from the ground up is a complicated endeavor, and, sometimes, ideas that appear great on paper might not resonate in the market. And while there is no one formula to predict ideas that stick and those which fail to capture (and hold onto) the attention of consumers, there is a big question that every trailblazer should be able to answer when deciding to bring their idea to life: What problem are you solving?
