In a classic case of wanting precisely what we can’t have, consumers say they are willing to throw away their entire lives for a fleeting brush with an overcrowded beach and a watery piña colada.
After nearly a year of social distancing at home, the world has had enough. A survey conducted earlier this year by hotel search platform trivago found “significant desires” to travel among 2,000 consumers polled in the U.S. and the U.K.