Wellness and health tourism stands ready to offer significant benefits for destinations worldwide – but will need coordination, investments and a skilled workforce to fully deliver on its potential. That was the key takeaway message as leaders from the public and private sectors met for the UNWTO Conference on Education and Skills in Medical and Wellbeing Tourism in Sofia, Bulgaria.
Health and Wellbeing Tourism: Growing in Size and Relevance
In organizing the conference within the framework of its 68th Regional Commission for Europe, UNWTO made clear the growing importance of health and wellbeing tourism as a pillar of growth and opportunity.
