After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and metasearch.
This decision made a lot of sense given the severity and exceptional circumstances of the moment.
Still, several weeks have already passed and perhaps now would be a good time to start reflecting on this decision and ask ourselves these questions:
- How long will this stop last?
- Does it still make sense?
- When will be a good time to consider reactivating my campaigns?