Soho House’s second Latin America members club is set to open in December 2023, just three months after the launch of its Mexico City outpost—signifying the brand’s desire to foster creative communities in diverse global locations and further expand into Central and South America.
Soho House São Paulo is situated in the Cidade Matarazzo project, a large heritage site redevelopment featuring a cultural arts center, retail village, restaurants, and green spaces. The property, which occupies the former maternity ward of the historic Matarazzo Hospital, will offer 36 bedrooms, a gym, spa, rooftop pool, bar, and various dining and club spaces.
