The Event Marketing Software Market is experiencing a dynamic transformation, primarily driven by the adoption of AI technologies. With the pressing demand for hybrid and virtual events, the role of AI has become more integral in enhancing audience engagement and personalization in unprecedented
March 12, 2025
Katarina Railko is our Hospitality expert. She refined her skills in the travel and tourism industry. She is also a key voice in entertainment and events, with an affinity for expos and conferences. Can you start by giving us an overview of the strategic partnership between Viva.com and Extenda
March 10, 2025
Artificial Intelligence (AI) has been making waves across various industries, and the event technology landscape is no exception. The advancements in AI-driven event technology tools are redefining traditional workflows and optimizing event management like never before. From enhancing efficiency
March 6, 2025
In an era where the financial sector is witnessing rapid transformations, Aptech has undertaken a comprehensive rebranding initiative to underline its commitment to innovation and excellence in hospitality financial solutions. By not only updating its logo but also aligning itself with the
February 21, 2025
In today's competitive hospitality market, achieving success entails more than just hospitality and comfort. It's essential to harness the power of data-driven marketing to attract guests effectively. Gone are the days of guesswork and generic campaigns; modern hoteliers must leverage
January 23, 2025
When corporate event teams transition under the oversight of the Chief Information Officer (CIO) from the Chief Marketing Officer (CMO), they face a significant shift that reshapes how they align with business and marketing objectives, demanding closer executive-level collaboration. This
January 2, 2025
