Toast is heating up competition in the restaurant payments market by adding more services and aiming to take business away from fintech rival Square and industry heavyweights Oracle and NCR.
Boston-based Toast has unveiled offerings in recent weeks for hotel restaurants and quick-service restaurants. It also announced improvements to its mobile ordering, payments, and digital menus.
Toast has “a cloud-based point-of-sale that is very easy to use,” Mizuho Securities Senior Analyst Dan Dolev said in an interview, adding Toast provides “a one-stop-shop for everything.”
