Get ready for an electrifying addition to Orlando’s nightlife scene as Live Hospitality & Entertainment joins forces with hip-hop icons Dr. Dre and Snoop Dogg to introduce Still Lounge By Dre and Snoop, a cocktail bar and dance club set to open its doors on October 16, 2024, at Live at The Pointe in Florida’s entertainment capital. This marks the second collaboration between the hospitality giant and the legendary duo, following the successful debut of The Spot By Dre and Snoop in Nashville earlier that year. Blending the bold, unmistakable West Coast style of these artists with a touch of Southern charm, the new venue promises to deliver unforgettable nights for both locals and the millions of tourists who flock to Orlando annually. Positioned in one of America’s most vibrant entertainment hubs, Still Lounge is poised to become a must-visit destination, offering a unique fusion of music, culture, and premium drinks that captures the essence of its celebrity collaborators.
A New Nightlife Experience in Orlando
The arrival of Still Lounge By Dre and Snoop in Orlando signals a fresh chapter in the city’s already dynamic nightlife landscape, building on the momentum created by the Nashville venture. This latest project by Live Hospitality & Entertainment aims to encapsulate the cultural influence of Dr. Dre and Snoop Dogg through carefully curated elements that resonate with their iconic status. From playlists that echo their West Coast hip-hop roots to live music and DJ performances that keep the energy high, the venue is designed to be more than just a bar—it’s an immersive experience. The goal is to attract a diverse crowd, from devoted fans of the duo to nightlife enthusiasts seeking something beyond the ordinary. Situated in a city known for its entertainment offerings, Still Lounge is expected to stand out by delivering a personal connection to the artists’ legacy, ensuring that every night feels like a celebration of their contributions to music and culture.
Beyond the music and ambiance, Still Lounge focuses on creating a distinct identity through its attention to detail in guest experience. While the venue prioritizes drinks and entertainment over a full food menu, small touches like complimentary toffee popcorn seasoned with togarashi, a Japanese spice blend, add a unique flair to the night. This deliberate choice to streamline operations allows the spotlight to remain on the core elements of music and beverages, fostering an environment where guests can fully engage with the vibe. The collaboration between Live Hospitality and these hip-hop legends reflects a strategic move to tap into Orlando’s reputation as a tourist hotspot, ensuring that the lounge becomes a go-to spot for visitors and residents alike who crave a nightlife experience that feels both exclusive and accessible.
Signature Drinks and Cultural Flavors
At the heart of Still Lounge By Dre and Snoop lies a beverage menu that prominently features Still G.I.N. By Dre and Snoop, the duo’s own gin brand, weaving a direct link between their personal brand and the guest experience. Signature cocktails like The Chronic, a $9 shot that mixes Midori, lime juice, cucumber, pineapple puree, and ginger beer, offer bold flavors that pay homage to the artists’ creative spirit. The menu also includes a range of premium drinks priced between $14 and $17, such as the Platinum Negroni with yuzu, grapefruit, and lemon, and a reimagined Bee’s Knees with lavender, wildflower honey, and apricot liqueur. For those opting out of alcohol, the California Kush Cooler, made with Seedlip Garden 108, provides a refreshing nonalcoholic alternative, showcasing an inclusive approach that caters to varied preferences and aligns with modern trends in the hospitality sector.
This emphasis on crafted cocktails mirrors a broader shift in the industry toward artisanal and personalized drink offerings that elevate the nightlife experience. By centering the menu around Still G.I.N., the venue not only promotes the celebrity-endorsed product but also creates a narrative that ties the drinks to the cultural ethos of Dr. Dre and Snoop Dogg. The innovative recipes and thoughtful inclusions like nonalcoholic options demonstrate a commitment to meeting the diverse needs of today’s consumers, ensuring that every guest finds something to enjoy. This focus on premium beverages, combined with the unique atmosphere, positions Still Lounge as a trailblazer in Orlando’s competitive bar scene, where standing out requires more than just a well-stocked bar—it demands a story and an experience that linger in memory long after the night ends.
Strategic Placement in a Bustling Hub
Still Lounge By Dre and Snoop finds its home within Live at The Pointe, a sprawling 73,000-square-foot entertainment hub nestled in the expansive 417,000-square-foot Pointe Orlando complex, a location that maximizes its visibility and appeal. Operated by The Cordish Companies, Live Hospitality & Entertainment oversees a diverse array of concepts across the nation, ranging from sports bars to rooftop lounges, and the placement of Still Lounge alongside other venues like PBR Cowboy Bar and Sports & Social creates a comprehensive entertainment ecosystem. This setup allows guests to explore a variety of experiences within one destination, enhancing the overall draw of the complex and ensuring a steady flow of foot traffic to the new lounge, especially in a city that thrives on tourism and entertainment.
The strategic decision to launch in Orlando underscores Live Hospitality’s vision of targeting high-demand markets where innovative nightlife concepts can flourish. Reed Cordish, CEO of Live, has expressed enthusiasm about replicating the elevated experience of the Nashville location in this new setting, highlighting confidence in the scalability of the partnership with Dr. Dre and Snoop Dogg. By integrating Still Lounge into a larger entertainment framework, the company capitalizes on the synergy between its various offerings, creating a seamless experience for guests who can transition from one venue to another. This approach not only boosts the lounge’s potential for success but also reinforces Live Hospitality’s reputation as a leader in crafting multidimensional entertainment destinations that cater to a wide audience.
Reflecting Broader Industry Trends
The collaboration between Live Hospitality & Entertainment and hip-hop titans Dr. Dre and Snoop Dogg taps into a growing trend where celebrity influence is leveraged to differentiate brands in the crowded hospitality market. This partnership infuses Still Lounge with a cultural resonance that sets it apart, blending music, spirits, and nightlife into a cohesive narrative described as “West Coast swagger meets Southern soul.” Such an approach reflects a shift in consumer preferences toward immersive, personality-driven experiences that go beyond traditional bar or club offerings. The involvement of high-profile figures ensures a built-in audience of fans while attracting curious newcomers eager to connect with the artists’ legacy through a night out in Orlando.
Moreover, the focus on premium cocktails and inclusive beverage options at Still Lounge aligns with industry movements toward customization and accessibility in hospitality. The integration of Still G.I.N. as a centerpiece of the menu, alongside curated music programming, creates a holistic experience that feels authentic to the duo’s brand. This model of celebrity-driven branding, paired with a commitment to quality and innovation, positions the venue as a reflection of modern nightlife demands. As the hospitality sector continues to evolve, partnerships like this one highlight the power of cultural storytelling in building memorable destinations that resonate with diverse demographics and keep guests coming back for more.
A Milestone for Nightlife Innovation
Reflecting on this groundbreaking venture, the launch of Still Lounge By Dre and Snoop on October 16, 2024, stood as a pivotal moment for Live Hospitality & Entertainment, solidifying its collaboration with Dr. Dre and Snoop Dogg as a game-changer in the nightlife arena. The venue’s debut in Orlando marked a successful expansion of a formula that blended celebrity allure with premium hospitality, setting a new standard for immersive experiences in a competitive market. Looking ahead, the focus should remain on sustaining this momentum by exploring additional markets for similar concepts, ensuring that each location adapts to local tastes while preserving the core cultural identity tied to the artists. Further innovation in beverage offerings and entertainment programming could enhance guest engagement, while strategic partnerships with other cultural influencers might open doors to even broader audiences, cementing Live Hospitality’s role as a pioneer in redefining nightlife across the nation.
