Gordon’s Expo Tackles Tourism Workforce Shortages in Geelong and Bellarine

October 18, 2024

The Gordon’s Tourism and Hospitality Expo, a free event aimed at addressing workforce shortages in the Greater Geelong and Bellarine regions, drew hundreds of visitors eager to explore employment opportunities in the tourism and hospitality sectors, especially ahead of the busy summer season. This event showcased the region’s concerted efforts to bolster its workforce while providing a platform for individuals to secure jobs in a relaxed and informal setting.

A Hub for Employment Opportunities

The expo featured over 30 local exhibitors actively recruiting for a variety of positions including kitchen attendants, chefs, apprentice bakers, baristas, and surf instructors. Employers conducted on-the-spot interviews, offering job seekers a unique chance to secure employment right then and there. Adding an element of excitement, 2020 MasterChef winner Emilia Jackson performed a live chef demonstration, engaging attendees and inspiring potential future chefs among them.

Collaborative Efforts to Sustain the Industry

A significant theme of the event was the collaborative effort to strengthen the local workforce. Tracy Carter, Executive Director of Tourism Greater Geelong and The Bellarine, underscored the importance of such events, noting their Sustainable Destination Master Plan identified the need for 4,855 new tourism and hospitality jobs by 2032 to meet the growing visitor demand. Carter emphasized that recruiting and training the next generation of talent is crucial to sustaining and growing the industry.

The Role of Education and Training

Joe Ormeno, CEO of The Gordon TAFE, highlighted the pivotal role education providers play in this endeavor. Ormeno celebrated the event as a testament to the strong partnership between The Gordon TAFE and local businesses. He pointed out that their culinary school is essential in training future chefs and hospitality professionals, who are key to maintaining the region’s reputation as a world-class destination.

Proactive Approach to Workforce Challenges

The overarching trend emerging from the expo is a proactive approach taken by various stakeholders to mitigate workforce shortages. By connecting potential employees with local businesses through engaging and community-centric events, the region is fostering connections crucial to sustaining and growing the local tourism and hospitality industry. This consensus viewpoint underscores the importance of such initiatives.

Strategic Initiative for Future Demands

The expo serves as a strategic initiative to fill employment gaps before the peak season. It underscores a unified effort by educational institutions and local businesses to prepare for future demands and enhance the region’s appeal to tourists. The event’s success, marked by high attendance and active participation, reflects a positive step towards achieving the goals laid out in the Sustainable Destination Master Plan.

Conclusion

The Gordon’s Tourism and Hospitality Expo, a no-cost event designed to tackle workforce shortages in the Greater Geelong and Bellarine regions, attracted hundreds of visitors keen on exploring job opportunities in the tourism and hospitality sectors, particularly as the bustling summer season approaches. This Expo highlighted the region’s strategic efforts to strengthen its workforce by providing a relaxed platform for job seekers to connect with potential employers. Visitors had the chance to learn about a wide range of positions available, network with industry professionals, and even participate in on-the-spot interviews, enhancing their chances of securing immediate employment.

In addition to job opportunities, the event also featured workshops and seminars focused on skills development and career progression, aimed at equipping attendees with valuable insights and practical knowledge to excel in the industry. This inclusive approach not only addressed the immediate staffing needs of the region but also fostered a sense of community and collaboration among local businesses and potential employees. The Expo’s success underscored the importance of community-driven initiatives in addressing regional challenges and fostering economic growth through a well-prepared and motivated workforce.

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for subscribing.
We'll be sending you our best soon.
Something went wrong, please try again later