What does it take for a creative business to break through the noise in an industry where every agency is vying for attention? In a landscape where direct sales falter and digital saturation drowns out traditional tactics, visibility has become the ultimate currency. Allpoints, a trusted name in event business advisory and M&A consulting, is stepping up with a groundbreaking expansion into PR and marketing, offering a lifeline to agencies struggling to stand out. This isn’t just a new chapter—it’s a seismic shift in how growth is approached in the creative sector.
Why Visibility Is the New Growth Engine
In today’s hyper-competitive events and creative industry, simply having a great service or product isn’t enough. With buyers becoming more selective and decision-making slowing down, businesses face an uphill battle to even get noticed. Allpoints has identified a critical gap: the need for strategic storytelling and visibility to build trust and credibility before a pitch is ever made. This realization has driven the agency to rethink growth, positioning PR and marketing as indispensable tools for creative businesses aiming to carve out a space in a crowded market.
The stakes are higher than ever. Industry reports suggest that brands with consistent visibility through earned media see up to a 75% increase in engagement compared to those relying solely on paid ads. Allpoints is capitalizing on this trend, recognizing that a compelling narrative can open doors that traditional methods cannot. By focusing on influence and authority, the agency is helping clients navigate a landscape where being seen is often the first step to being chosen.
Allpoints’ Strategic Pivot to PR and Marketing
The launch of Allpoints’ PR & Marketing Division marks a bold evolution from its roots in advisory and M&A services. This isn’t merely an additional offering but a comprehensive solution designed to address the full spectrum of growth challenges. By integrating high-level strategy with hands-on brand-building, Allpoints ensures that clients receive seamless support, from crafting long-term plans to executing impactful campaigns that resonate with target audiences.
Early results speak volumes about the division’s potential. Within months of its debut, seven major clients—including INVNT, INCA Productions, and Connect Live—have come on board, showcasing the immediate demand for such services. For example, INVNT has reported a significant boost in its EMEA presence, attributing the success to Allpoints’ ability to create lasting impact through targeted communications. This rapid traction underscores a broader industry shift toward integrated services that combine strategy with visibility.
Guiding this venture are seasoned professionals like Megan Johnstone-Mackie, a leader in high-impact communications, and Saffron Sumner, a specialist in PR strategy. Their expertise ensures that every campaign is tailored to the unique needs of creative businesses, helping them stand out in saturated markets. This leadership duo is setting a new standard, proving that PR and marketing can be as strategic as any boardroom decision.
Client Wins and Industry Voices
The real measure of Allpoints’ expansion lies in the stories of its clients. Jhonathan Mendez de Leon from INVNT has described the partnership as transformative, noting how the agency’s integration into their global communications strategy has enhanced regional visibility and built a foundation for long-term recognition. He emphasizes the concept of “momentum with memory,” highlighting how Allpoints crafts campaigns that leave a lasting impression on audiences and stakeholders alike.
Expert perspectives further validate this approach. Megan Johnstone-Mackie asserts that PR is a powerful tool for establishing authority, often creating opportunities before formal business discussions even begin. Her extensive background in earned media reinforces the idea that visibility is a precursor to trust. Meanwhile, Max Fellows, Allpoints’ founder with nearly two decades of experience in global events, points out that this expansion addresses a pervasive sense of isolation among business leaders, offering a trusted partner for both strategy and engagement.
These combined voices paint a clear picture: the PR & Marketing Division is not just filling a gap but redefining how creative agencies connect with their markets. The credibility of client feedback, paired with expert insights, positions Allpoints as a leader in this evolving space, delivering results that resonate on both a regional and global scale.
Actionable Insights for Creative Agencies
For businesses looking to emulate Allpoints’ success, the new division offers a practical roadmap to leverage PR and marketing effectively. One key step is to develop a brand narrative that connects emotionally with audiences, building trust through authenticity. Allpoints emphasizes this with clients, ensuring their stories align with core values and resonate in competitive spaces, creating a memorable identity.
Another critical strategy involves targeting the right platforms for visibility. By focusing on industry-specific media and influential channels, businesses can ensure they’re seen by decision-makers who matter most. Allpoints’ work with INVNT demonstrates this, prioritizing spaces where impact is measurable and aligning exposure with strategic goals. Additionally, integrating PR efforts with broader business objectives—such as market expansion or thought leadership—ensures that every campaign drives tangible outcomes, a principle at the heart of Allpoints’ approach.
Bridging Strategy and Storytelling for Growth
Allpoints’ foray into PR and marketing reflects a deeper understanding of the industry’s changing dynamics. The ability to combine high-level advisory with frontline communications sets the agency apart, offering clients a holistic path to growth. This dual focus ensures that strategic decisions are amplified through storytelling, creating a cohesive journey from planning to public perception, and ultimately, to business success.
The selection of diverse launch clients from sectors like experiential design and immersive events highlights the versatility of this approach. It shows that strategic visibility can unlock opportunities across various niches, addressing unique challenges with tailored solutions. As the industry continues to evolve, Allpoints’ model of integrated services is likely to become a benchmark for agencies seeking sustainable growth in an oversaturated environment.
Looking back, Allpoints’ expansion into PR and marketing stood as a pivotal moment for the creative sector. It tackled the pressing need for visibility head-on, equipping businesses with tools to navigate a challenging market. For agency leaders who faced isolation in their growth journeys, this move provided a trusted partner. Moving forward, the challenge was to build on these foundations, embracing strategic communications as a core driver of success and ensuring that every story told had the power to transform perceptions and outcomes.
