Wasserman Hospitality Sales has excitingly announced the launch of a new division in North America, aiming to offer fans unforgettable experiences through unparalleled access to high-demand sports and entertainment events. Originally founded by Luke Robinson in 2008 as part of CSM Sport & Entertainment, the business was acquired by Wasserman in September 2023. This expansion underscores Wasserman Hospitality Sales’ commitment to delivering exceptional services globally, leveraging over 20 years of experience in sourcing tickets and hospitality packages.
Leadership and Strategy
Laurence Ives to Spearhead North American Expansion
Laurence Ives will lead the North American expansion, bringing a wealth of experience and expertise to the new team based in New York. The division sets its sights on providing US clients with unique access to a variety of popular events, from Tennis Grand Slams and Premier League Soccer to the NFL and MLB. Whether it’s the Super Bowl, the Masters, or a globally acclaimed music concert, Wasserman aims to connect American fans with their favorite experiences and enhance their engagement with these high-demand events.
Luke Robinson, reflecting on the company’s historical achievements in delivering premium hospitality experiences globally, emphasized that joining the Wasserman group made this US expansion a natural progression. Laurence Ives highlighted the vast opportunities in the US market, particularly given the country’s array of bucket-list events, and expressed the team’s dedication to offering fans unforgettable experiences. With this expansion, Wasserman anticipates setting a new standard in hospitality services, promising seamless and elevated access to the most coveted events in North America.
A Commitment to Unparalleled Access
Wasserman Hospitality Sales has consistently demonstrated its ability to secure exclusive access to some of the world’s most prominent events. In the UK, the company maintains its market leader status with exclusive contracts with major sports and entertainment venues. Notably, they serve as the exclusive agency for the Major League Baseball World Tour: London Series and are one of the largest providers of Wimbledon Debenture Tickets. This strategic positioning allows them to offer unmatched experiences to their clientele, ensuring that fans can enjoy these events with the best possible accommodations and services.
In an industry where access is everything, Wasserman’s relationships with venues like the Allianz Stadium, Twickenham, and Wembley Stadium underscore their expertise and influence. They are also official hospitality agents for renowned cricket grounds such as Lord’s and The KIA Oval, reflecting their broad scope and capability in managing high-profile events. By expanding into North America, Wasserman not only broadens its geographic reach but also reinforces its commitment to providing extraordinary experiences to fans worldwide.
Comprehensive Global Operations
Wasserman’s Global Footprint
Wasserman operates at the crossroads of sports, music, entertainment, and culture, offering unrivaled access and services on a global scale. Headquartered in Los Angeles, the company’s reach extends to 28 countries and over 68 cities, including major hubs like New York and London. This extensive network enables Wasserman to leverage its global partnerships to benefit its clients, offering them access to events that might otherwise be out of reach.
The company’s broad operational footprint ensures that they can offer a seamless experience, no matter where the event is taking place. Their ability to coordinate and manage hospitality services across different markets is a testament to their organizational strength and industry expertise. For fans, this translates into a reliable and high-quality experience, whether attending a cricket match in London or a music concert in New York. The global reach of Wasserman not only enhances their service capabilities but also strengthens their position as a leading provider of sports and entertainment hospitality services.
Strategic Growth and Future Prospects
Wasserman Hospitality Sales has just announced the launch of an exciting new division in North America. This initiative seeks to offer fans unforgettable experiences by providing unparalleled access to high-demand sports and entertainment events. The business, originally founded by Luke Robinson in 2008, began as part of CSM Sport & Entertainment. In September 2023, Wasserman acquired it, marking a significant step in their expansion efforts. This move underscores Wasserman Hospitality Sales’ commitment to delivering exceptional services worldwide. With over 20 years of experience in sourcing tickets and hospitality packages, Wasserman aims to elevate the fan experience to new heights. The new division will not only enhance their foothold in North America but also leverage their extensive expertise globally. By focusing on unique and high-quality experiences, Wasserman Hospitality Sales reinforces its dedication to innovation and excellence in the industry. This expansion is more than just a business move; it’s a promise to fans that their event experiences will be nothing short of extraordinary.
