Katarina Railko, with an impressive background in the travel and tourism industry, is a recognized authority in hospitality and event management. Her expertise shines through her deep understanding of industry trends and challenges. Today, she shares insights on the current state of Britain’s
The concept of what constitutes a memorable event is evolving, shifting away from grandeur towards personal, more impactful experiences. As global connectivity and technological advancements have made grand spectacles increasingly common, the true differentiation now lies in crafting events that
The UK's events sector is at a critical juncture, presenting an opportunity to significantly impact economic growth and cultural development. The government's recent fiscal evaluations suggest untapped possibilities in this arena. This analysis reviews the necessity for a National Events Strategy
In an era where digital transformation has become the cornerstone of global interactions, virtual conference platforms play an increasingly pivotal role in bridging communication gaps across diverse sectors. With exponential growth in demand for virtual events, platforms are innovating rapidly to
What if the success of your next business event depended not on the programming but the culinary delights offered? In the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, the emphasis is shifting toward the experiential. Surprisingly, food plays a more significant role in human
The answer may lie in the innovative strategies developed by Verve’s latest venture, BITEMARK. This full-service creative agency is rapidly gaining recognition for its groundbreaking approach to brand engagement, leveraging cultural insights to form deep connections with audiences. The Key to
