The events industry has undergone significant transformations over the past few years, driven by technological advancements, changing consumer preferences, and the aftermath of the global pandemic. As we look ahead to 2025, several key trends are poised to shape the future of events, offering new
The Yuewen Music Festival, organized by the Chinese entertainment giant Yuewen, was poised to be a grandiose music extravaganza to conclude 2024. Set against the scenic backdrop of Sentosa's Siloso Beach, the three-day event, scheduled from December 28 to December 30, invited a lineup of globally
As the new year begins, the SouthCoast region is gearing up for a year filled with exciting events that celebrate its rich cultural, culinary, and communal heritage. From literary marathons to food festivals, the 2025 events calendar promises a diverse array of activities that will engage both
When corporate event teams transition under the oversight of the Chief Information Officer (CIO) from the Chief Marketing Officer (CMO), they face a significant shift that reshapes how they align with business and marketing objectives, demanding closer executive-level collaboration. This
For those pursuing a career in event management, there are several key strategies and practices to keep in mind. First, developing strong organizational skills is crucial, as managing various aspects of an event requires meticulous attention to detail. Additionally, effective communication is
Winter travel trends are evolving, with more holiday-goers seeking unique and memorable experiences. According to the Association of British Travel Agents (ABTA), a significant number of travelers are now favoring trips to Christmas markets and the Northern Lights. This shift in preferences
