The festival industry, now more vibrant than ever, offers brands an unparalleled opportunity to connect with diverse audiences. Brands are pivoting away from traditional marketing tactics, embracing novel approaches that create memorable and meaningful interactions. This roundup delves into expert
In the intricate world of event planning, transportation logistics often become a hidden element that can jeopardize success or elevate the event experience to new heights. As 2025 witnesses a resurgence in face-to-face corporate events across the United States, the focus on passenger ground
Katarina Railko, a leading expert in hospitality and events, has carved a remarkable path in the travel and tourism industry. With a keen focus on expos and conferences, her insights are pivotal for understanding the evolving role of women in these fields. She shares her invaluable experiences and
Katarina Railko, with an impressive background in the travel and tourism industry, is a recognized authority in hospitality and event management. Her expertise shines through her deep understanding of industry trends and challenges. Today, she shares insights on the current state of Britain’s
The concept of what constitutes a memorable event is evolving, shifting away from grandeur towards personal, more impactful experiences. As global connectivity and technological advancements have made grand spectacles increasingly common, the true differentiation now lies in crafting events that
The UK's events sector is at a critical juncture, presenting an opportunity to significantly impact economic growth and cultural development. The government's recent fiscal evaluations suggest untapped possibilities in this arena. This analysis reviews the necessity for a National Events Strategy
