In the ever-evolving landscape of fast-casual dining, a new player is making waves with a bold expansion strategy that promises to bring fresh flavors and innovative experiences to untapped markets across the country. Birdcall, a Denver-based craft chicken restaurant brand, has set its sights on Boise, Idaho’s Treasure Valley, marking a significant milestone with its first-ever franchise agreement. This move not only signals the brand’s ambition to grow nationwide but also highlights a growing trend in the restaurant industry where quality food, cutting-edge technology, and community engagement are becoming key differentiators. As consumers increasingly seek dining options that offer more than just a meal, Birdcall’s unique approach is poised to capture attention in a competitive market. This strategic partnership introduces a concept that blends made-to-order cuisine with a vibrant atmosphere, setting the stage for a transformative addition to the local food scene.
Strategic Growth in New Markets
Partnering for Success in Idaho
Birdcall’s entry into the Boise area is facilitated through a dynamic partnership with Caleb Randall, a local entrepreneur with deep roots in the region’s food and beverage industry. Known for owning Guru Donuts and having served as a business coach for a prominent coffee chain, Randall brings a wealth of experience and a passion for innovative dining concepts. This collaboration will see the development of five new locations across Boise, Meridian, Nampa, and Caldwell, with the inaugural restaurant expected to open its doors in 2026. Randall’s enthusiasm for Birdcall’s exciting approach suggests a strong belief in its potential to resonate with Idahoans, who are eager for fresh and engaging dining options. This partnership is not merely a business transaction but a shared vision to elevate the local culinary landscape by introducing a brand that prioritizes quality and customer experience above all else, ensuring that each location becomes a beloved community staple.
Nationwide Ambitions and Financial Outlook
Beyond the Treasure Valley, Birdcall is charting an ambitious path toward national prominence with a goal of reaching 200 locations by the end of 2028. Currently operating 15 restaurants across Colorado, Arizona, and Texas, the brand has demonstrated its ability to scale while maintaining its core values, with four new openings already completed this year. For prospective franchisees, Birdcall presents an attractive opportunity, boasting an average unit volume of nearly $2.5 million. The financial framework includes a franchise fee of $50,000 and a total investment ranging from $702,000 to $2,408,000 for a standard 2,300 square-foot venue that seats 125-150 guests and employs around 25 staff members. These figures underscore Birdcall’s position as an emerging force in the competitive chicken franchise sector, offering a ground-floor chance for entrepreneurs to join a brand with proven success and a clear trajectory for growth in an industry hungry for innovation.
Innovative Dining and Community Impact
A Menu Built on Quality and Variety
At the heart of Birdcall’s appeal is its commitment to delivering what it calls “Real. Good. Food,” a philosophy that shines through in its made-to-order menu designed to cater to diverse tastes. The lineup features eight award-winning chicken sandwiches, including standout options like the Southern and the Deluxe, complemented by sliders, tenders, gluten-free nuggets, and crisp salads. A selection of sides and house-made sauces adds further depth to the offerings, ensuring that every guest finds something to savor. This dedication to quality is not just about taste but also about meeting modern dietary needs, making Birdcall a versatile choice for families and individuals alike. By focusing on fresh ingredients and customizable options, the brand sets itself apart in a crowded fast-casual space, promising a dining experience that feels both personal and premium, tailored to the evolving preferences of today’s consumers.
Technology and Atmosphere Redefining Fast-Casual
Birdcall doesn’t stop at food; it reimagines the entire dining experience through cutting-edge technology and a lively environment. The brand employs a proprietary online ordering system called Poncho, which streamlines service by enhancing speed through line-busting techniques and efficient drive-thru queuing. This tech-driven approach ensures that guests spend less time waiting and more time enjoying their meals. Beyond functionality, Birdcall’s restaurants are designed to be destinations in themselves, featuring vibrant interiors, outdoor seating, free arcade games, bold artwork, and even unique amenities like outdoor putting greens. These elements create a welcoming space that encourages connection and relaxation, distinguishing Birdcall from traditional fast-food outlets. This focus on atmosphere reflects a broader industry shift toward experiential dining, where the environment plays as crucial a role as the menu in shaping customer loyalty and satisfaction.
Commitment to Local Communities
A defining aspect of Birdcall’s ethos is its dedication to giving back through the 1% Back program, which channels a portion of sales to support local causes such as meal donations and nonprofit fundraisers. This initiative aligns with a growing expectation among diners for restaurants to contribute positively to their surroundings, fostering a sense of shared purpose. CEO Mark Lohmann has emphasized that this commitment to community impact is integral to the brand’s identity, a value echoed by franchise partner Caleb Randall in his vision for the Boise locations. By integrating social responsibility into its operations, Birdcall not only builds goodwill but also strengthens its connection with the neighborhoods it serves. This approach positions the brand as a partner in local progress, appealing to customers who value businesses that prioritize more than just profit, and setting a standard for how modern restaurants can blend commerce with meaningful engagement.
Reflecting on a Milestone Move
Looking back, Birdcall’s decision to expand into Boise through its inaugural franchise agreement with Caleb Randall marked a pivotal chapter in the brand’s journey. The groundwork laid for five new locations starting in 2026 showcased a strategic blend of local expertise and a proven business model, setting a strong foundation for success in Idaho’s Treasure Valley. The emphasis on quality cuisine, innovative technology, and community involvement resonated deeply with industry trends of that time, positioning Birdcall as a forward-thinking player in fast-casual dining. As the brand pursued its vision of reaching 200 locations by 2028, this initial step into franchising offered valuable lessons in balancing growth with core values. Moving forward, stakeholders could focus on replicating this model in other markets by seeking partners who share a commitment to excellence and social impact, ensuring that each new opening continues to elevate the dining experience while fostering stronger community ties.
