In the increasingly vibrant and competitive socializing landscape, where unique experiences are paramount to customer loyalty, Roxy Leisure has introduced a significant digital initiative designed to deepen its relationship with patrons. The operator of popular entertainment venues like Roxy Ball Room and Roxy Lanes has officially launched “Roxy Rewards,” a comprehensive app-based loyalty program aimed at enhancing the guest experience. This strategic move is poised not only to reward the brand’s dedicated followers but also to attract a new wave of visitors by integrating gameplay with tangible benefits. By creating a system where every game of bowling, shuffleboard, or Crazy Pool contributes to future discounts and exclusive perks, the company is reinforcing its commitment to providing memorable and value-driven entertainment. The program seeks to build a stronger community around its venues, transforming casual visits into a continuous and rewarding engagement that keeps guests coming back for more of the brand’s signature blend of games, food, and drinks. This digital platform represents a pivotal step in the company’s customer relationship strategy, leveraging technology to foster brand affinity in a market that thrives on novelty and engagement.
A Closer Look at the Rewards Structure
The newly unveiled “Roxy Rewards” program is built on an accessible, two-tier structure that caters to both casual visitors and dedicated fans, with plans for future expansion. The foundational tier, known as the “Ballers Club,” is a free-to-join membership accessible through a simple sign-up on the dedicated app or website. Upon joining, members immediately begin to accumulate points for their spending on the wide array of games offered at Roxy venues. These points function as a digital currency that can be redeemed for discounts on future bookings, creating a direct incentive for repeat business. To kick-start their journey, new members are welcomed with 100 bonus points, which remain valid for three months, alongside a complimentary birthday gift and access to a rotating selection of member-only offers. To maintain engagement, earned points carry a 12-month expiration date. Looking ahead, Roxy Leisure has announced its intention to introduce a premium paid membership tier later in the year. This subscription-based option will unlock more substantial rewards and deeper discounts for a recurring monthly fee, targeting the brand’s most frequent and loyal customers with an elevated experience.
Promotional Campaign to Drive Engagement
The introduction of the Roxy Rewards app was supported by a robust eight-week promotional campaign designed to maximize initial adoption and user engagement. Running from January 9 to March 6, the launch celebration provided a compelling array of incentives for guests to download the app and join the loyalty program. New users were immediately rewarded with a free pint, providing instant gratification for their participation. Throughout the promotional period, members benefited from a series of enhanced offers, including the ability to earn double points on all bookings, which accelerated their progress toward redeeming rewards. Additionally, the campaign featured exclusive discounts on popular drink selections and significantly reduced prices on signature games like bowling and Crazy Pool, encouraging both trial and repeat play. The company also integrated unique, time-sensitive rewards to coincide with key calendar dates, such as special deals for Blue Monday and National Pizza Day. This multifaceted launch strategy was a calculated initiative to embed the app into the customer experience, using a combination of consistent value and surprise offers to solidify Roxy Leisure’s standing in the competitive socializing market.
