 
			
			Today, we are joined by Katarina Railko, a seasoned expert in the travel and tourism industry and a key voice in hospitality, particularly in entertainment and events such as expos and conferences. We will be discussing the recent developments in the hospitality sector, with a focus on the
 
			
			Katarina Railko is our Hospitality expert. She refined her skills in the travel and tourism industry. She is also a key voice in entertainment and events, with an affinity for expos and conferences. Can you start by giving us an overview of the strategic partnership between Viva.com and Extenda
 
			
			The BBVA Bot Talent internal competition highlighted the ingenuity of BBVA employees in utilizing generative AI to enhance operations within the bank. Participants from Peru, Mexico, and Spain created AI-driven solutions to tackle various challenges, showcasing a range of innovative projects
 
			
			In an era where digital innovation is vital to maintaining a competitive edge, SONIFI stands at the forefront of guest technology solutions within the hospitality industry. With over 40 years of expertise, known for high-quality Wi-Fi, interactive TV, streaming, and linear TV services, the company
 
			
			Artificial Intelligence (AI) has been making waves across various industries, and the event technology landscape is no exception. The advancements in AI-driven event technology tools are redefining traditional workflows and optimizing event management like never before. From enhancing efficiency
 
			
			Adopting new technology in the hospitality industry often raises concerns about usability, flexibility, and simplicity. Hoteliers worry that embracing advanced systems might sacrifice ease of use, creating a challenging environment for their staff and operations. These concerns are grounded in the