OYO Hotels & Homes is on a quest to transform its image from a budget-friendly haven for travelers to a provider of premium hospitality services. This strategic pivot is at the heart of its latest advertising campaign, conceived by the creative agency Moonshot, helmed by none other than Tanmay
In the competitive market of hospitality technology, strategic acquisitions can serve as a catalyst for growth and diversification. Mews, a leading hotel software provider, is widening its reach within the German market through the strategic acquisition of HS3 Hotelsoftware. By incorporating HS3's
The hospitality industry is undergoing a remarkable transformation as hotels globally pivot toward digitizing operations to enhance efficiency and customer experience. The Best Western Downtown Casper Hotel is no exception, as it embraces the power of Tripleseat, a premier cloud-based sales and
In today's event planning landscape, the intricacies of the chosen destination play a pivotal role, demanding meticulous attention and a broad network of local vendors. Particularly in Chicago, Destination Management Companies (DMCs) are essential for orchestrating exceptional events. These
Differentiating Strategies from Tactics In the intricate dance of destination marketing, understanding the interplay between 'strategies' and 'tactics' can mean the difference between short-lived buzz and sustainable growth. Strategies are the overarching plans outlining how an organization intends
In an era where businesses are incessantly searching for competitive edges, hospitality emerges as the transformative force driving the success of customer experience (CE). Rooted deeply in the traditional domains of hotels and restaurants, hospitality has now unfurled its wings, permeating across
