Destination Marketing

Destination DC (DDC) has launched an exciting new initiative aimed at empowering travel agents, tour operators, and local hospitality workers with essential knowledge and tools to effectively promote Washington, DC. This program, known as the Washington, DC Special Agent Academy, seeks to leverage

Nashville's reputation as Music City is a cherished symbol of its deep-rooted musical heritage, yet maintaining this status amid the rapidly evolving landscape of the music industry requires constant adaptation and innovation. In the earlier days, artists relied on handwritten letters to

Tourism in Tasmania takes a unique path, focused on niche, nature-based experiences rather than mass tourism. This approach prioritizes environmental sustainability and integrates local community interests, ensuring that tourism growth does not come at the expense of the island's natural

John Groh, the president and CEO of the Rockford Area Convention & Visitors Bureau (RACVB), driven by his profound understanding of destination management and marketing, has been instrumental in transforming Rockford, Illinois, into an appealing place to visit, live, and work. This article

Tourism is at a crossroads as climate change impacts and environmental policies become more pronounced, necessitating a shift towards sustainability and more meaningful travel experiences. The industry must adapt to new realities that emphasize the promotion of nearby destinations and longer stays

Amid the age of social media and viral travel trends, marketers face a unique challenge: promoting destinations that have gained sudden popularity while ensuring these spots are not overwhelmed by visitor influx. Platforms like TikTok have revolutionized travel behaviors, leading to over-tourism,