Event Management

In a decisive move that signals a renewed focus on strategic growth and collaborative excellence, the International Association of Conference Centres (IACC) has officially named Denis Flanagan as its new European chair, ushering in a new era of leadership for the continent's most distinguished

The fleeting nature of an event booth often masks its true potential, leaving countless valuable interactions to fade into memory once the convention hall doors close. The most forward-thinking organizations, however, recognize that a physical presence is not the endgame but rather the critical

Beyond the meticulously planned logistics and dazzling productions, a new benchmark for success is emerging in the events world, one defined by strategic purpose, measurable impact, and profound human connection. As technology reshapes what is possible and audiences demand more than mere spectacle,

The traditional trade show floor, with its rows of uniform booths and predictable agendas, is rapidly giving way to a more dynamic, immersive, and experience-driven model of professional engagement. This evolution reflects a profound shift in attendee expectations, where connection and

When matters of national security and international reputation are on the line, the United Kingdom government's ability to orchestrate critical events swiftly and securely is not just a logistical challenge but a strategic imperative. The traditional friction between urgent state requirements and

In a move that signals a profound commitment to the Middle East's burgeoning events landscape, global experience agency Identity has planted its regional flag firmly within the innovative soil of Expo City Dubai. This expansion is more than just a new address; it represents a calculated leap into a