The festival industry, now more vibrant than ever, offers brands an unparalleled opportunity to connect with diverse audiences. Brands are pivoting away from traditional marketing tactics, embracing novel approaches that create memorable and meaningful interactions. This roundup delves into expert
Katarina Railko, a leading expert in hospitality and events, has carved a remarkable path in the travel and tourism industry. With a keen focus on expos and conferences, her insights are pivotal for understanding the evolving role of women in these fields. She shares her invaluable experiences and
Katarina Railko, with an impressive background in the travel and tourism industry, is a recognized authority in hospitality and event management. Her expertise shines through her deep understanding of industry trends and challenges. Today, she shares insights on the current state of Britain’s
The UK's events sector is at a critical juncture, presenting an opportunity to significantly impact economic growth and cultural development. The government's recent fiscal evaluations suggest untapped possibilities in this arena. This analysis reviews the necessity for a National Events Strategy
What if the success of your next business event depended not on the programming but the culinary delights offered? In the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, the emphasis is shifting toward the experiential. Surprisingly, food plays a more significant role in human
The answer may lie in the innovative strategies developed by Verve’s latest venture, BITEMARK. This full-service creative agency is rapidly gaining recognition for its groundbreaking approach to brand engagement, leveraging cultural insights to form deep connections with audiences. The Key to
