In the second quarter of this year, the U.S. hotel industry faced a harsh reality as Revenue Per Available Room (RevPAR), a key metric of financial performance, declined across major players, signaling deeper systemic challenges that threaten the sector's stability. Reports indicate drops ranging
What if a hotel ballroom in Paris could be explored in vivid detail from a desk in New York, with every corner and layout option visible at the click of a button, transforming the way event planners and hotel operators collaborate? This is no longer a distant dream but a tangible reality reshaping
Imagine a world where checking into a hotel feels less like a transaction and more like a personalized welcome tailored just for you, yet for many travelers today, loyalty programs—once a cornerstone of hospitality—fail to deliver that special touch. With half of members feeling these schemes lack
Imagine a world where a casual travel video posted on social media can directly translate into earnings with just a simple tag. This is no longer a distant dream but a reality with TikTok's latest innovation in affiliate marketing. As social platforms continue to blur the lines between content
In the fast-paced world of hospitality, where guest expectations soar higher each day, technology has become the linchpin for hotels striving to stand out. Picture a bustling hotel lobby where check-ins happen in seconds, personalized offers delight guests before they even ask, and staff operate
What does it take to transform a classroom idea into a boardroom breakthrough in the high-stakes world of hospitality asset management? Picture a group of students dissecting complex financial data, crafting strategic recommendations, and presenting their vision to industry titans. This is the
