The extended-stay hotel sector is experiencing a period of unprecedented growth, and at the forefront of this movement is LivAway Suites, a brand that has rapidly carved out a significant niche since its recent inception. The company’s latest groundbreaking for a new hotel in Mesa, Arizona, is more than just another pin on the map; it represents a calculated and aggressive strategy to dominate a key market in the American Southwest. This move, part of a much larger national expansion, highlights a deep understanding of regional economic trends and a commitment to capitalizing on the surging demand for long-term accommodation. As developers and investors flock to this burgeoning segment of the hospitality industry, LivAway Suites’ focused efforts in Arizona serve as a compelling case study in strategic growth, demonstrating how a new brand can quickly establish a formidable presence by identifying and saturating high-potential locales. The Mesa project is not an isolated event but a crucial component of a meticulously planned regional and national rollout that is reshaping the competitive landscape.
A Concentrated Push into the Grand Canyon State
The Mesa Groundbreaking and Regional Footprint
The commencement of construction in Mesa marks a significant milestone in LivAway Suites’ strategic plan for Arizona. Slated to open in the fall of 2026, this new property is meticulously designed to cater to the premium economy market, a segment that demands both value and comfort for longer stays. Each suite will be equipped with a full in-room kitchen, a private bathroom, and a 50-inch smart TV, providing guests with the amenities of a temporary home rather than a traditional hotel room. The choice of Mesa was far from arbitrary. According to Chief Operating Officer Kevin Dailey, the city is a “thriving hub of technology and industry,” making it an ideal location for a brand that serves business travelers, relocating professionals, and others in need of extended accommodation. This hotel will be the brand’s fifth in Arizona and its fourth in the greater Phoenix area, solidifying a dense network of properties that can mutually support each other through shared marketing efforts and operational efficiencies, creating a strong brand identity within a single, dynamic metropolitan region.
This latest groundbreaking is a key piece of a broader, cluster-based expansion strategy within the Phoenix metropolitan area. The Mesa location joins a growing portfolio of recently initiated projects in the nearby communities of Surprise, Tolleson, and Glendale. By concentrating its development efforts in this way, LivAway Suites is not just planting flags but building a cohesive and dominant regional footprint. This approach allows the brand to achieve economies of scale in construction, management, and marketing, while also becoming a go-to option for guests familiar with the brand who may be traveling to different parts of the valley. The synchronized development across these Phoenix suburbs demonstrates a clear intention to capture a significant share of the local extended-stay market. This focused expansion ensures that the LivAway Suites name becomes synonymous with reliable, high-quality, long-term lodging throughout one of the nation’s fastest-growing economic hubs, creating a powerful and defensible market position.
Corporate Commitment and Strategic Vision
The brand’s investment in Arizona extends far beyond the construction of hotel properties. In a clear signal of its long-term commitment to the region, LivAway Suites’ parent real estate firm, West77 Partners, made the strategic decision to open a new corporate office in Phoenix. This move transcends a simple real estate play, embedding the company’s operational and strategic core into the very market it seeks to serve. Establishing a corporate presence underscores the area’s perceived “great potential for growth and success” and facilitates a deeper understanding of local market dynamics, regulatory environments, and community needs. This physical presence allows for more agile decision-making and stronger relationships with local partners, suppliers, and government entities. It is a testament to the belief that Arizona is not just a location for expansion but a central pillar of the company’s future, transforming the state into a hub for its broader operational strategy and a launching pad for further growth in the Southwest.
The individual groundbreakings in the Phoenix area are tangible results of a much larger, state-wide vision announced in September 2024. At that time, LivAway Suites declared its ambitious intention to develop more than a dozen hotels across Arizona, signaling a comprehensive and long-range plan for the state. This announcement provides the overarching context for the recent flurry of activity, framing each new project as a deliberate step toward achieving a larger strategic objective. By publicly committing to such a significant level of investment, the company not only builds confidence among investors and partners but also establishes a clear roadmap for its future in the Grand Canyon State. This forward-looking strategy illustrates that the current projects are merely the initial phase of a deep and sustained campaign to build a powerful brand presence across Arizona, leveraging the state’s robust economic growth and favorable business climate to fuel its own rapid ascent in the hospitality sector.
Riding the Wave of a Booming Sector
National Expansion and Market Dynamics
While the Arizona expansion is a critical focus, it is just one component of a sweeping national growth strategy that has seen LivAway Suites emerge as a formidable player in the hospitality industry. The brand currently has a robust pipeline of 22 locations that are either already open or actively under development across the country. Furthermore, the company has ambitious plans to break ground on an additional 12 to 15 properties in 2026, a remarkable pace for a brand that only launched in 2023 and held its first groundbreaking just two years prior. This aggressive, nationwide rollout demonstrates the company’s confidence in its business model and its ability to execute complex development projects at scale. The Arizona projects, therefore, should be viewed not in isolation but as part of a coordinated, multi-front expansion aimed at establishing LivAway Suites as a leading name in the extended-stay market across the United States, capitalizing on a well-funded and strategically organized development plan.
The rapid expansion of LivAway Suites is being fueled by powerful tailwinds within the extended-stay hotel sector, which is currently one of the most “hot” and attractive segments for developers and investors in the hospitality industry. This high demand is driven by several factors, including the rise of remote and hybrid work models, an increase in project-based employment that requires travel, and a growing population of “digital nomads” and relocating families seeking flexible, cost-effective lodging solutions. Unlike traditional hotels, the extended-stay model offers greater operational stability and higher occupancy rates, making it a less volatile and more predictable investment. LivAway Suites’ strategy is perfectly timed to capitalize on these market dynamics. By offering a modern, amenity-rich product in the underserved premium economy space, the brand is meeting a clear and growing need, and its aggressive development pipeline reflects a direct response to the immense developer interest and consumer demand that define this thriving sector.
Enhancing the Guest Experience and Building Loyalty
At the core of LivAway Suites’ appeal is a product designed specifically for the needs of the modern long-term traveler. The brand distinguishes itself in a competitive market by providing a superior guest experience that blends the convenience of a hotel with the comforts of a home. The inclusion of full in-room kitchens is a key differentiator, empowering guests to prepare their own meals, which not only provides a healthier and more personalized living experience but also offers significant cost savings over the duration of a long stay. This feature is particularly attractive to business travelers on extended assignments, construction crews, and families in transition. Complemented by amenities like private bathrooms for enhanced comfort and 50-inch smart TVs for in-room entertainment, the suites are crafted to be functional, comfortable living spaces. This thoughtful approach to design and amenities ensures that the brand can attract and retain its target demographic, positioning itself as a premium yet affordable choice.
Beyond the physical amenities of its properties, LivAway Suites is strategically focused on cultivating a sustainable business through customer retention. A central element of this strategy is the SavAway club, the brand’s loyalty program. This program is designed to reward repeat guests with tangible benefits, including special members-only rates and exclusive discounts on bookings. By offering incentives for loyalty, the brand encourages guests to choose LivAway Suites for all their extended-stay needs, whether they are in Arizona or another state with a growing brand presence. In the extended-stay model, where guest stays are longer and repeat business is a crucial driver of revenue and occupancy, a well-executed loyalty program can be a powerful competitive advantage. The SavAway club is more than just a marketing tool; it is a foundational piece of the brand’s effort to build a dedicated community of travelers and ensure the long-term profitability and success of its rapidly expanding portfolio.
A Blueprint for Future Hospitality Growth
The strategic moves made by LivAway Suites in Arizona ultimately provided a powerful blueprint for rapid and sustainable growth in the competitive extended-stay market. The company’s success was rooted in a multi-faceted approach that skillfully combined an understanding of broad market trends with a precise, hyper-local execution strategy. By identifying the burgeoning demand within the extended-stay sector and coupling it with a focused concentration of properties in a high-growth region like the Phoenix metropolitan area, the brand established a dominant and defensible market position. This regional saturation, supported by a significant corporate investment and a clear, long-term state-wide vision, demonstrated a commitment that resonated with both developers and guests. The brand’s thoughtful product design and customer loyalty initiatives further solidified its position, ensuring that its newly built properties would be filled with a consistent and dedicated customer base, setting a new standard for how to scale effectively in the modern hospitality landscape.
