Cendyn, a global technology and services company in the hospitality sector, has achieved significant recognition at the 4th Annual World Travel Tech Awards 2024, held on November 24, 2024. Remarkably, this year marked Cendyn’s first instance of securing three prestigious accolades. The company was named the World’s Best Data Driven Marketing Agency, World’s Best Hotel CRM Solutions Provider, and World’s Best Hotel Sales Proposal Solution. The event took place at the Savoy Palace in Madeira, Portugal, celebrating Cendyn’s continued focus on innovation in hospitality technology. Investments across its product portfolio have been designed to enhance the connection between hoteliers and their guests, showcasing the tangible impact of their tech-driven strategies.
Chief Product Officer Chris Egan highlighted the significant advancements made in the past year. Among these innovations were the development of an AI-powered Digital Marketing Platform aimed at enhancing data-driven marketing strategies, improved CRM capabilities for better guest segmentation, and the acquisition of Knowland to enrich sales and market intelligence for hotels. Egan emphasized that these innovations were instrumental in helping hoteliers attract more customers, increase bookings, and grow their businesses effectively. This holistic approach underscores why Cendyn stood out among competitors, providing solutions that cater to the evolving needs of the hospitality industry.
Technological Innovations and Recognition
Cendyn’s digital marketing platform, which leverages first-party data to drive demand and elevate brand awareness, has been a game-changer for many of its clients. The focus on direct bookings to increase revenue has been particularly beneficial, allowing hoteliers to reduce reliance on third-party booking sites. Another key element of the platform is its support for metasearch campaigns and the integration of Google Performance Max for Travel Goals. Notably, Cendyn is the premier Google Premier Partner to offer this integration, enabling hoteliers to run highly effective advertising strategies and improve conversion rates across multiple channels. The result is a more robust and efficient marketing strategy that directly contributes to increased revenue and guest satisfaction.
The award-winning Cendyn CRM platform further exemplifies the company’s leadership in hospitality technology. Designed to maximize the value of a hotel’s guest database, the CRM platform drives profitable revenue and fosters stronger guest relationships. Enhanced by a cloud-based Customer Data Platform (CDP), the CRM offers comprehensive marketing automation, guest journey automation, and sales CRM capabilities. These features enable more personalized guest interactions across different channels, leading to higher guest satisfaction and increased direct bookings. This comprehensive approach to guest database management not only enhances the guest experience but also supports long-term hotel revenue goals.
Enhancing Sales Proposals and Global Impact
In addition to its data-driven marketing and CRM solutions, Cendyn has made significant strides in improving the sales proposal process for hoteliers. Its Proposal software allows for swift responses to Requests for Proposals (RFPs), thereby expediting the process of closing group business. The software’s features include personalized, media-rich RFP responses, multiple language options, and integrations with food and beverage systems. These capabilities, combined with real-time notifications for hotel sales representatives, make the software an invaluable tool for enhancing sales efficiency. In a highly competitive industry, the ability to respond quickly and accurately to RFPs can be the deciding factor in winning new business.
Cendyn’s impact extends far beyond its innovative products and services; the company serves over 32,000 customers in more than 150 countries, boasting clients that include major hotel brands such as Hyatt, IHG, and Banyan Tree Hotels & Resorts. The company’s wide-reaching influence generates over $20 billion in annual hotel revenue, a testament to the effectiveness and scalability of its solutions. With offices located in the United States, France, the United Kingdom, Singapore, Bangkok, and India, Cendyn is well-positioned to provide robust support for its diverse customer base. This global presence ensures that customers receive the tailored assistance they need to succeed in a rapidly evolving market.
Looking Towards the Future
Cendyn, a global tech and services leader in the hospitality industry, earned significant acclaim at the 4th Annual World Travel Tech Awards 2024 on November 24, 2024. For the first time, Cendyn secured three top honors: World’s Best Data Driven Marketing Agency, World’s Best Hotel CRM Solutions Provider, and World’s Best Hotel Sales Proposal Solution. The event, held at the Savoy Palace in Madeira, Portugal, celebrated Cendyn’s ongoing commitment to innovation in hospitality technology. With strategic investments in their product lineup, the company aims to strengthen the bond between hoteliers and their guests, highlighting the tangible impact of their tech-forward strategies.
Chief Product Officer Chris Egan noted the major strides made over the past year. Key developments included an AI-powered Digital Marketing Platform to boost data-driven marketing, enhanced CRM features for better guest segmentation, and acquiring Knowland to fortify sales and market intelligence for hotels. Egan stressed these innovations help hoteliers attract more clients, increase bookings, and grow their businesses effectively. This holistic approach sets Cendyn apart from competitors by addressing the hospitality industry’s evolving demands.
